Feng Wenhao
Simon Feng founded Joint Knowledge Limited to bridge international health and wellness brands with the Chinese market. With over 15 years of experience across nutraceuticals, specialty ingredients and cross-border commerce, Simon combines a clinical background in Traditional Chinese Medicine with deep commercial expertise in Greater China.
Simon's career spans the full value chain of the nutraceutical industry in China — from ingredients and B2B distribution to consumer brands and cross-border e-commerce.
He began his professional life with a degree in Traditional Chinese Medicine from Guangzhou University of TCM, a foundation that continues to inform his understanding of the Chinese consumer's relationship with health, wellness and supplementation.
Over the following two decades, Simon has built and led commercial operations for some of the most respected names in the global health ingredients and supplements space, before founding his own ventures focused on connecting European and Chinese nutraceutical markets.
2021 – Present
Guangzhou
Microbalance Health Technology Development Co., Ltd.
Founded a consultancy and trading company serving nutraceutical brands and ingredient suppliers across Europe and China. Activities include strategic advisory for market entry, import and distribution of nutraceutical ingredients and finished products, and intellectual property development for the Chinese market.
2016 – 2020
Beijing · Shanghai · Guangzhou
Chr. Hansen A/S
Led commercial strategy and business development across Greater China for one of the world's leading bioscience companies in probiotics and natural ingredients. Built distributor networks, KOL relationships and industry presence; aligned regional execution with global growth objectives.
2008 – 2016
Guangzhou
Jebsen Specialty Chemicals
Eight years building and leading sales teams across South China, with responsibility for customer development, strategic planning and product management in the specialty ingredients sector.
Guangzhou University of TCM · 1999 – 2003
Native Mandarin and Cantonese
Fluent English
Joint Knowledge Limited
RMS 501-2 Wilson House, 19-27 Wyndham St Central, Hong Kong